I design and lead the development of CRM systems that give teams reliable data, connected processes and a platform they can build on.
Rentokil Initial
At Rentokil Initial, our team consolidated 21 portals into a shared CRM serving over 52 countries. My contribution has spanned architecture, data governance and leadership of the technical team.
Explore the case→Data models, integrations and access structures that support shared platforms and distributed teams.
Connected systems, consistent data definitions and maintainable automation for marketing and sales operations.
Design and prototyping of AI-assisted tools for CRM audits, workflow analysis and development operations.
My development background informs the practical side of architecture: how systems connect, how changes are delivered and what teams need to maintain them.
My work with Rentokil Initial has included leading the CRM technical team, setting development priorities and overseeing the data, automation and integrations used across markets.
More about my experience→Find where data, tools and processes create extra work or unreliable results.
Decide what to change first, what success looks like and who will deliver it.
Direct development, review the implementation and help teams adopt the changes.
Monitor data quality and system performance, then adjust priorities as needs evolve.
Technical leadership for your CRM team: clear priorities, reliable systems and development that keeps pace with the organisation.
Discuss a leadership roleA long-term partnership through a retainer. I take responsibility for technical direction and the development process, working with your team to improve the CRM and keep it moving forward.
Explore fractional consulting→ Discuss your architecture