I diagnose what is holding your CRM back and take responsibility for its architecture and development, working alongside your team to carry improvements through.
Rentokil Initial
Our team consolidated 21 HubSpot portals into one CRM serving more than 52 countries. I designed how markets share contact records, what each team can see and edit, and how access adapts to different responsibilities.
Explore the case→Bring fragmented portals and tools into a shared system, with data models and access rules that accommodate different teams.
Find why data becomes unreliable, automations fail or routine tasks take too much work, then redesign the processes behind them.
Private prototypes exploring how AI can support CRM audits, workflow analysis and development. This work is currently experimental.
I started freelancing in 2012 and working under HubSpot partners’ brands in 2014. Frontend performance, clean code and maintainability shaped how I approached each project.
That foundation now informs my work in CRM architecture and team leadership: I assess how a design will be built, who will maintain it and what it will mean for the people using it.
More about my experience→A CRM audit and a prioritised action plan are the starting point. Through an ongoing retainer, I take responsibility for technical decisions, guide implementation and review the results with your team.
Explore fractional consulting→ Discuss your CRM