---
title: Gonzalo Torreras | Fractional CRM & MarTech Consultant
description: CRM audits, architecture and development. A current-state diagnosis, a prioritised action plan and technical direction alongside your team.
---

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[Gonzalo Torreras](https://www.gonzalotorreras.com/?hsLang=en)

- [Work→](https://www.gonzalotorreras.com/work?hsLang=en)
- [About→](https://www.gonzalotorreras.com/about?hsLang=en)
- [Work together→](https://www.gonzalotorreras.com/contact/fractional?hsLang=en)

- [English](https://www.gonzalotorreras.com)
- [Español](https://www.gonzalotorreras.com/es)

# I review your CRM and lead improvements with your team.

I examine your data, automations, permissions and integrations to identify problems and plan the changes. As an ongoing external partner, I take responsibility for technical decisions and development.

[Discuss your CRM](https://www.gonzalotorreras.com/contact/fractional?hsLang=en) [How consulting works](https://www.gonzalotorreras.com/fractional-consulting?hsLang=en)

## Selected work & impact

Rentokil Initial

### Shared data. Local control.

Our team consolidated 21 HubSpot portals into one CRM serving more than 52 countries. I designed how markets share contact records, what each team can see and edit, and how access adapts to different responsibilities.

[Explore the case→](https://www.gonzalotorreras.com/work/rentokil-initial?hsLang=en)

Portals consolidated

21

Countries served

52+

## Core expertise

### CRM architecture

Design how portals, tools and teams share data, with permissions and integrations that support their different ways of working.

### Data & automation

Find why data becomes unreliable, automations fail or routine tasks take too much work, then redesign the processes behind them.

### Technical direction & development

Prioritise requests, guide your developers and contribute code where specialist work is needed.

## From HubSpot websites to a CRM serving 52+ countries.

I started freelancing in 2012 and delivering white-label development for HubSpot partners in 2014. Today I design CRM architecture and lead development.

My development experience helps me assess what each change will take to build, who will maintain it and how it will affect the team using it.

[More about my experience→](https://www.gonzalotorreras.com/about?hsLang=en)

## Start with a CRM review.

Tell me where your CRM gets in the way. We can review the system, agree what needs to change and define the technical support your team needs to carry out the work.

[How consulting works→](https://www.gonzalotorreras.com/fractional-consulting?hsLang=en) [Discuss your CRM](https://www.gonzalotorreras.com/contact/fractional?hsLang=en)

Gonzalo Torreras

## Explore

- [Work](https://www.gonzalotorreras.com/work?hsLang=en)
- [About](https://www.gonzalotorreras.com/about?hsLang=en)
- [Work together](https://www.gonzalotorreras.com/contact/fractional?hsLang=en)
- [Website archive](https://www.gonzalotorreras.com/abandonware?hsLang=en)

## Connect

- [LinkedIn](https://es.linkedin.com/in/gonzalotorreras)
- [GitHub](https://github.com/GonzaloTorreras)
- [Book a call ↗](https://www.gonzalotorreras.com/meetings/gonzalotorreras/hola?hsLang=en)

## Legal

- [Legal and privacy](https://www.gonzalotorreras.com/legal?hsLang=en)
- [Cookie policy](https://www.gonzalotorreras.com/cookies?hsLang=en)

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